- Serveron Corporate Identity
- Serveron was selected from three names crafted by MKTX for international use. We developed the company's logo and designed its stationery and business cards. We produced an online graphics guidelines manual.
- Kety branding elements included the logo, the tube-shape of the "power-on" symbol, the power-on diode yellow-green, and the banner graphics representing the flow of gases, data, industry concerns, and benefits.
- The universal yellow-green of every electronic device's power-on diode became Serveron Green. And the positioning themeline, suggesting that the vigilance provided by Serveron's monitoring services ensures higher reliability from power assets, became "THE POWER IS ON."
- MKTX assisted in the faceplate design of Serveron's Online Transformer Monitors. We also developed, wrote, and designed Serveron's advertising, website, trade show exhibit booth, direct mail and collateral literature using the key branding elements throughout.
