- Serveron's Modular Exhibit
- Serveron provides remote monitoring and analysis of critical electrical equipment. To launch Serveron into the marketplace, MKTX powered an exhibit with graphics that were reconfigurable within an aluminum framework. Serveron could divide the exhibit into a remote outdoor facility section and an indoor control room section, or a battery and transformer monitoring section. This allowed Serveron flexible use of one booth display for multiple messages and venues.
- At a power distribution conference in San Diego, MKTX enlightened power utility executives with a promotion so electrifying, even Fox News had to cover it. We slid a card under the hotel room door of executive attendees, with a votive candle attached reminding them of the consequences of deteriorating grids, which Serveron could help them avoid. Due to rolling blackouts the preceding month, MKTX's message really struck a chord. Booth traffic surged, helping MKTX light the way to Serveron's successful company launch.
