- Serveron Corporate Identity
- "Serveron" was selected from three names crafted by MKTX for international use. After we recommended a name, we developed the company's logo, designed its stationery and business cards, and produced an online graphics guidelines manual.
- Branding elements included the logo, the tube-shape of the "power-on" symbol, the power-on diode yellow-green, and the banner graphics representing the flow of gases, data, industry concerns, and benefits.
- The universal yellow-green of every electronic device's power-on diode became "Serveron Green." And the positioning themeline,"THE POWER IS ON," was used throught because of its suggestion that the vigilance provided by Serveron's monitoring services ensures higher reliability from power assets.
- MKTX assisted in the faceplate design of Serveron's Online Transformer Monitors. We also developed, wrote, and designed Serveron's advertising, website, tradeshow exhibit booth, direct mail and collateral literature using the key branding elements throughout.
