- VersaLogic's Customer Support Ad Series
- VersaLogic, an embedded PC-board manufacturer, defines its value proposition as "the lead in customer support."
- For the first ad in the series, MKTX illustrated VersaLogic's position by embedding that support directly on the board itself—in the form of employee images embossed on board components and calling out their key support functions.
- The second ad stopped traffic with a Tyrannosaurus Rex. We helped the target audience understand the value of VersaLogic's long-term product commitment that puts customers in control of when their products are discontinued, not their board vendors. Cameos of actual employees underscored credibility for VersaLogic's outstanding support.
- Over the balance of concepts, MKTX made the case for choosing VersaLogic based on benefits of their customer support, from design through delivery.
