Editors of trade publications love to run articles that suggest how their readers can benefit from innovations that improve productivity or increase efficiency and cut costs. We've found over the...
Every businessperson needs an elevator pitch, the description of your business in the time it takes to ride up a few floors, about 30 seconds. Can you do it? The moment...
1 . Take time to aim Before you start developing a marketing communications vehicle, be it an advertisement, an eBlast, or a direct mail piece, list the audiences who affect your...
There are multiple ways to relate to your audience in the interest of getting their attention and motivating them to respond in furthering a customer relationship. Two of them are...
Ever increasingly, the new stars of ad agencies are the technologists who know how to work the cloud and analyze big data, manipulate search engine preferences, and leverage social media...
We often run into people who feel that developing content to support their marketing efforts is too hard to do. They sometimes tell us [blockquote text="We’d love to do blogs...
When I was a young man with very many, young children, I watched a lot of PBS cable. I memorized all the Sesame Street songs from RUBBER DUCKY to ABC-DEF-GHI. I’m...
Just the other day another contributed article by our client Delta Computer Systems was published on a trade magazine’s website. We’ve assisted in the writing and arranged for the publication...
MKTX established a lexicon from the attributes of Evluma’s AreaMax Security Lighting products that align themselves with rural American values. These included words and phrases such as: Won’t Quit, Hard-working,...
In business-to-business selling (and buying), especially when technology products are involved, risk plays a large role. It’s not unusual for your prospect to be betting his or her business (or...