03 Jun Are your PR Plans Clear for Takeoff?
As some of you may know, one of my passions is flying my own plane in the beautiful skies of the Pacific Northwest. The ocean, the mountains, the lush valleys...
18 May The Indelibility of the Zygote
At the moment of conception of a person or a company, a vision becomes a reality. For the person, the chromosomes split and recombine and that’s it, forever. The zygote...
07 Apr How to tell a Good Story
We talk a lot about the need to produce content as a vehicle for establishing leadership and building value for your marketing program. People respond to other people’s experience, but...
25 Feb Need a compelling company vision? Create a cause to champion.
Earlier blogs have talked about establishing a message to use in engaging your audiences – potential customers and influencers such as members of the press. We talked about establishing a...
17 Feb 5 Things to Remember (and Do) if you want to Get Published
We usually have a high hit rate in getting the magazine articles that we write published in print magazines or on a magazine’s website. That’s because the editors who decide...
03 Feb Does your company have a vision?
Success needs a vision. You can't succeed without one. That’s a bold statement to make. Why so much emphasis on vision? A good one energizes your team and can establish you as...
21 Jan How to get the most out of your press coverage
Face-to-face meetings with members of the press can be intimidating. Will they ask the right questions? Will you give the right answers? Will you say something dumb that you’ll regret...
05 Jan MKTX Creativity- Defined
One key difference between creative and mathematical problem solving is that for one set of givens there is usually only one correct result in math. But in creative problem solving...
16 Dec So you’ve got a good marketing message? So what?
Too often marketers get caught up in enumerating the features of their product or service without giving due attention to the resulting benefits. There’s a Japanese problem-solving method that goes...
02 Dec How to think like an Entrepreneur
I was involved on one of the due diligence teams associated with the Bend, Oregon Venture Conference last month. We analyzed business plans and listened to investor presentations from a...